Vine Fine Wine
A natural wine shop in Decatur, GA
Nonfiction doesn’t only exist in dry academic realms—I approach marketing copywriting in the same way. Especially with topics like wine that have an air of superiority, approachable and honest writing makes the biggest impact.
I write product descriptions, newsletters, blogs, and social media copy for Vine Fine Wine.
My newsletter email open rate consistently exceeds 65%—more than double the industry average of 31.4%.
Consumers prioritize authenticity, but that’s become increasingly rare in the ChatGPT era. People want to engage with humans, not businesses. Placing humanity front and center drives loyalty and engagement.
I write about a variety of wine topics. So much of food and beverage writing, especially wine writing, is unrelatable or unattainably expensive; clicks and subscriptions for major pubications has been on the decline. My readership has only grown.
Education matters to me! I put complex topics into simple terms and explain why it matters.
Not everything needs to be a whole essay. I write bite-sized fun facts in social media posts to boost engagement and promote specific products. No one wants to hear that their wine tastes like red fruit—they do want to know about the scandals in its history!
I actually in real life wrote a wine shop newsletter about Plato. And you know what? No one unsubscribed.
Besides writing content, I also write custom R scripts to predict consumer demand and optimize ordering.
Snappy, memorable, builds interest. That's what event announcements ought to do. I make it happen.
Product descriptions need to be persuasive and informative. eCommerce isn't a big component of this business since alcohol laws prevent Vine from shipping. So I took the opportunity to make it a resource for people when they get home, open the bottle, and want to know more.